The Genius Gourmet crew, seen Jan. 8 in their Hayden warehouse. From left: Matt Colonval, brothers Pete Vas Dias and James Vas Dias, Josh Christensen, Tom Lunneborg and Josiah Rye.
January 28, 2025
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FEB. NIBJ: Hayden-based snack company is on a roll
Hayden-based snack company is on a roll
Making protein-packed, low-carb, keto-friendly snacks that are free of gluten, low in sugar and cleverly disguised as candy bars isn't just brilliant — it's genius. Operating out of Hayden and Coeur d'Alene, Genius Gourmet can take all the credit for dreaming up product lines that look and taste as good as they make the consumer feel. “What’s really different about us is instead of telling someone to eat differently, we’re taking some of their favorite things and making them healthy for them,” Genius Gourmet Inc. Chief Operating Officer Tom Lunneborg said Jan. 8.