FEB. NIBJ: Hayden-based snack company is on a roll
Genius Gourmet Chief Operating Officer Tom Lunneborg, left, Vice President of Sales James Vas Dias, center, and President Pete Vas Dias discuss products Jan. 8 in their Hayden office. The company that launched in 2019 in Coeur d'Alene is making waves through platforms such as QVC and Instacart.
DEVIN WEEKS/NIBJ
The Genius Gourmet crew, seen Jan. 8 in their Hayden warehouse. From left: Matt Colonval, brothers Pete Vas Dias and James Vas Dias, Josh Christensen, Tom Lunneborg and Josiah Rye.
DEVIN WEEKS/NIBJ
Genius Gourmet is on a roll: The North Idaho company's new Nut Roll Bar is pictured here as it is processed at a manufacturing facility.
Courtesy photo
HAYDEN — Making protein-packed, low-carb, keto-friendly snacks that are free of gluten, low in sugar and cleverly disguised as candy bars isn't just brilliant — it's genius.
Operating out of Hayden and Coeur d'Alene, the Genius Gourmet team can take all the credit for dreaming up product lines that look and taste as good as they make their consumers feel.
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