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In this photo taken Monday March 16 2020, fourth generation soap maker Serge Bruna poses for a portrait in his family owned Licorne soap factory in Marseille, southern France. Amid the rapid outbreak of the new coronavirus across Europe, the hallmark Marseille tradition of soap-making is enjoying a renaissance, as the French public rediscovers this essential local product. As French shops were ordered closed this week in a bid to counter the new coronavirus, Bruna's Savonnerie de la Licorne now runs its operations only for delivery, supplying pharmacies across France and handling individual orders placed through its online store. (AP Photo/Daniel Cole)

In this photo taken Monday March 16 2020, fourth generation soap maker Serge Bruna poses for a portrait in his family owned Licorne soap factory in Marseille, southern France. Amid the rapid outbreak of the new coronavirus across Europe, the hallmark Marseille tradition of soap-making is enjoying a renaissance, as the French public rediscovers this essential local product. As French shops were ordered closed this week in a bid to counter the new coronavirus, Bruna's Savonner…

March 19, 2020

Stories this photo appears in:

AP PHOTOS: Virus revives demand for traditional French soap
March 19, 2020 12:27 a.m.

AP PHOTOS: Virus revives demand for traditional French soap

MARSEILLE, France (AP) — Amid the rapid spread of the new coronavirus across Europe, the hallmark Marseille tradition of soap-making is enjoying a renaissance, as the French rediscover an essential local product.