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<p>Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the pricing of the new iPhone 6s and iPhone 6s Plus during the Apple event at the Bill Graham Civic Auditorium in San Francisco on Wednesday.</p>

<p>Phil Schiller, Apple's senior vice president of worldwide marketing, talks about the pricing of the new iPhone 6s and iPhone 6s Plus during the Apple event at the Bill Graham Civic Auditorium in San Francisco on Wednesday.</p>

September 10, 2015

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Apple unveils broader ambitions
September 10, 2015 9 p.m.

Apple unveils broader ambitions

Company stakes new claim to living room, shows new iPhones

SAN FRANCISCO - Apple staked a new claim to the living room on Wednesday, as the maker of iPhones and other hand-held gadgets unveiled an Internet TV system that's designed as a beachhead for the tech giant's broader ambitions to deliver a wide range of information, games, music and video to the home.