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<p>Gretchen Bleiler of the USA smiles as she compete in the women's snowboard halfpipe at the Vancouver 2010 Olympics in Vancouver, British Columbia, Thursday, Feb. 18, 2010. (AP Photo/Marcio Sanchez)</p>

<p>Gretchen Bleiler of the USA smiles as she compete in the women's snowboard halfpipe at the Vancouver 2010 Olympics in Vancouver, British Columbia, Thursday, Feb. 18, 2010. (AP Photo/Marcio Sanchez)</p>

February 27, 2010

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Helmets becoming norm in snowsports
February 27, 2010 11 p.m.

Helmets becoming norm in snowsports

NEW YORK - Helmets, one of the fastest growth areas in the snowsports industry, have moved over the hump and are no longer considered too niche or dorky for the masses. Safety is the driving reason to wear them, of course, but improved styling and comfort may be what make them a no-brainer.