ELECTION: Don’t ignore the 50+

Across this great state of ours, Idahoans are considering who to vote for in the upcoming primary election on May 21; and the candidates are doing everything they can to try to earn those votes. One fact should be top of mind: voters 50 years and older decide elections, and candidates who ignore this powerful segment of the electorate do so at their own peril. Voters 50 plus are the majority in every election. In fact, in 2022, 64% of the electorate in Idaho was 50 and older.

 AARP is fighting for the issues that matter most to Idahoans and their families. Voters 50 plus want to see politicians address their day-to-day challenges, such as providing support to Idaho’s 210,000 family caregivers who selflessly care for their loved ones at home and keep them out of costly, taxpayer-funded nursing homes; finding solutions to make prescription drugs more affordable; and the need to strengthen and protect their hard-earned Social Security and Medicare.  

 Voters 50 plus will decide who controls Congress and the White House. They have the power, and they will make their voices heard.  

LUPE WISSEL 

AARP Idaho state director  

Boise