ADVERTISING: Advertorial — Decoding food labels: Part II
In part I of Decoding Food Labels, I discussed reading label claims of “natural,” organic,” sugar, low calorie, and “enriched” foods. We had so much fun! Now in Part II, I will talk about other label tricks to beware of.
Serving size is something often ignored. Many manufacturers and marketers use smaller serving sizes to distract from the fact that most people ignore it and it looks like there is less of certain things like sugar in it. For instance, it may say a serving size of a 12 ounce can of soda is 6 ounces. People normally don’t drink just 1/2 the can, but when they compare labels, they’ll choose that one because they think there is less sugar. Also, less sugar often means they’ve used a synthetic sugar which is a whole problem of itself. Or they might take a small lunch-box size of chips and say a serving size is 1/2 a bag, or in cookies 1/4 of a cookie!
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