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Small cities, big entrepreneurial success

Staff Writer | April 20, 2023 1:07 AM

The River and Lake cities are making a splash in the world of commercial ventures.

Personal finance company WalletHub has ranked Post Falls No. 7 out of 1,334 cities in its "2023's Best and Worst Small Cities to Start a Business" study, released Tuesday.

"That’s attributed to the ease of doing business with our city," Post Falls Chamber of Commerce President and CEO Christina Petit said Wednesday.

She also points to the Post Falls Police Department's community policing model, through which the department develops strategies, conducts patrols if businesses have issues with break-ins and offers public safety programs and support.

"It's a proactive, problem-solving solution they have, and it's awesome," Petit said. "Another piece is how supportive our chamber is in supporting our businesses with education and other resources they need for either starting a business or expanding in Post Falls."

"I'm proud of Post Falls," she added.

Coeur d'Alene was not far behind its downriver neighbor, coming in at No. 12.

"Size matters when choosing a city in which to launch a startup," wrote WalletHub writer Adam McCann. "As many veteran entrepreneurs — and failed startups — understand well, bigger is not always better. A city with a smaller population can offer a greater chance of success, depending on an entrepreneur's type of business and personal preferences."

With 1 being the best and 667 the average, here is how Coeur d'Alene and Post Falls ranked using certain metrics:

Coeur d'Alene

153rd – Office space affordability

455th – Labor costs

27th – Average growth in number of small businesses

50th – Startups per capita

412th – Industry variety

Post Falls

37th – Office space affordability

563rd – Labor costs

27th – Average growth in number of small businesses

50th – Startups per capita

270th – Industry variety

Ahead of Post Falls were mainly Utah cities, including Washington, St. George and Cedar City in the first three positions, followed by Bozeman, Mont., in fourth and Logan, Utah, in fifth. South Bradenton, Fla., ranked sixth.

No. 8 is Fort Myers, Fla.; No. 9 is Lehi, Utah; No. 10 is Morrisville, N.C.; and No. 11 is Eagle Mountain, Utah. The next Idaho towns to make the list are Nampa at No. 28, Caldwell at No. 39, Meridian at No. 43 and Eagle at No. 69, with Rexburg, Twin Falls, Pocatello, Idaho Falls, Moscow and Lewiston farther down the list.



Photo courtesy of the Coeur d'Alene Convention and Visitor Bureau

Coeur d'Alene has been ranked No. 12 in WalletHub's "Best Small Cities to Start a Business" report, which came out Tuesday. Pictured: An evening cruise on Lake Coeur d'Alene near The Coeur d'Alene Resort.