Movers & Shakers

Lake Coeur d’Alene Cruises announce new cruise sales manager

Hagadone Marine Group in Coeur d’Alene is pleased to announce Cheryl Johnston's appointment as cruise sales manager.

Johnston comes to Lake Coeur d'Alene Cruises from Gonzaga University where she was the assistant director of Conferences & Events for more than 6.5 years for GUEST — Gonzaga University Event Service Team. She also worked in Gonzaga's Human Resources Department for nearly two years.

Prior to working at Gonzaga, Cheryl was a sales manager at The Davenport Hotel Collection for more than 8.5 years — as well as convention sales manager with Visit Spokane for five years. She recently completed her M.A. at Gonzaga University in communication leadership.

The announcement comes at an exciting time for Lake Coeur d’Alene Cruises as they head into a summer slated to be their most successful yet — with more than 416 privately chartered cruise boats already reserved for the coming year. With an impressive track record of more than 20 years in the events industry, Johnston will bring extensive knowledge as well as personal and technical sales qualities that will be a great asset to the Lake Coeur d’Alene Cruises dynamic team.

“Cheryl’s expertise within the hospitality industry will be a huge asset to our ever-growing cruise fleet,” said Carl Fus, general manager for Lake Coeur d’Alene Cruises. “We are excited to welcome her to our Cruises Sales Team and know she’ll be a great resource for both our customers as well as team members.”

Johnston will be managing the sales and event planning for all privately chartered cruise boats, including designing plans to meet sales targets, developing and cultivating relationships with cruise customers, evaluating costs and pricing for catering items, among many other items.

Johnston's official start date was March 28. She can be contacted at cjohnston@cdalakecruises.com or 208-415-5623.

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