Buck Knives welcomes new president

POST FALLS — Buck Knives has hired outdoor industry veteran Lane Tobiassen to the role of president.

Taking the helm of companywide leadership for all core business elements from sales, marketing, finance, product development, and operations, Tobiassen will look to accelerate growth and further strengthen the iconic Buck Knives brand and its 120-plus year knife making legacy.

Most recently, Tobiassen was president of the firearms division of American Outdoor Brands, better known as Smith & Wesson. Prior to that, he spent 14 years with Crimson Trace, a leading tactical laser sight and sport optics company.

“I am very excited to lead the team at Buck Knives,” said Tobiassen. “It’s such an honor to be welcomed into this family, and my experience in the outdoor industry and firearms market gives me the insight and perspective needed to drive growth strategies forward and execute on an exciting period of growth for Buck Knives."

Buck Knives, a fourth-generation family owned company, sought outside expertise as part of an overall company strategy to improve businesswide operations and secure additional market share.

“The final piece of the puzzle was to bring in outside expertise to lead the daily operations,"said CJ Buck, CEO & chairman of Buck Knives. "This is the first 'non-family' president in the history of our company. It is a testament to the family’s commitment to make our company more robust and less vulnerable to fluctuations in our marketplace or the broader economy. We continue on with the strategies we have been implementing over the last three years with a renewed clarity on flawless execution.”