Here's how to vote every day

Editor’s note: Sholeh is recovering from a broken wrist. While she’s healing, community members and some Mrs. Language Person oldies but goodies will fill in as guest columnists.

By VICTORIA BRUNO Guest opinion

I’ve observed in Press letters to the editor that whatever the political persuasion of the writers, there is a great deal of discontent expressed with what is happening in our community.

Elections, whether national, state, county, or local, are held at prescribed times and they seem to be one of the only ways we can vote for the world we want. Between elections, we wait with apprehension. There is a long period between what we wish would change and the ability to vote for that change.

Yet, there is a way to have an “election” every day. Each time you purchase a product or service, you vote for that business to be successful. By supporting local businesses, you enable your neighbors to make a living in this beautiful area. It’s a sure way to promote what you value in this community.

According to the American Independent Business Alliance, local businesses recirculate close to 40 percent of their profits in their communities, compared to less than 14 percent at commercial chain outfits. That is, roughly three times as much investment is returned to the community by independent businesses as chain retailers. This creates a positive difference in community job growth and the amount of wealth returned to our area. It’s called the local multiplier effect.

Although I sometimes purchase items online or at a chain store and am grateful to have those options, it is usually after I have attempted to find the same item in Kootenai County. I treasure my time in locally owned businesses, finding that I am treated like a person instead of one more thing clerks have to negotiate in their busy day.

Personal service at independent proprietors makes my shopping excursions memorable social interactions. Many local shops also offer coffee, cookies, and seasonal hot cider.

It’s reassuring to see the increased interest in our local farmers markets. The variety of healthy produce, plants and flowers, fresh bread, artwork, furniture, and delicious, ready-to-eat food is remarkable. Musical entertainment completes a rich experience. You can visit the Coeur d’Alene market on Wednesdays (4 – 6:30 p.m.) from May through September. The Prairie Avenue market operates from 9 a.m. to 1:30 p.m. from May to October. Off season, you’ll find that many local grocery stores carry fresh produce, honey, and other food items from area farms.

Classified ads have introduced me to professional services. Over the years, my relationships with local plumbers, wood stove repairmen, firewood delivery services, and lawn care providers have helped me to form friendships and trusted sources for work I can no longer do.

We are fortunate to have such a variety of products and services in North Idaho. Shop where you want, but when you get the chance, I encourage you to think of “voting” for local jobs and investment. You will feel as if you are making a difference far beyond the ballot box.

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Victoria Bruno is a Hayden resident.