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Movers and shakers

| June 1, 2017 1:00 AM

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Shortridge- Gabriel

Burnett

reappointed to Idaho Travel Council

Douglas Burnett, the resident manager of The Coeur d’Alene Resort, was appointed by Gov. Butch Otter to the Idaho Travel Council. Burnett was first appointed to serve as the Travel Council’s Region 1 Representative in 2014. His new term will expire Jan. 1, 2020. The goal of the Idaho Travel Council is to expand the state’s economy by increasing visitor expenditures.

The council is an eight-member, private-sector advisory board appointed by the governor.

Cd’A cosmetics studio has new location,

certification

Hayley Shortridge-Gabriel of True Life Canvas, a permanent cosmetics studio in Coeur d’Alene, has been certified as a trainer by the Society of Permanent Makeup Professionals. Shortridge-Gabriel also announced the relocation of her office to Parkside Tower, 601 E. Front Ave., Suite 301, Coeur d’Alene.

Hayley Shortridge-Gabriel has performed more than a thousand brow and eyeliner procedures during her career and four permanent makeup artists have completed their training with her since she received her certification in March.

Initial plans are to hold four training sessions per year so she can still continue to have time for her own clients also.

“So many trainers are not doing new permanent makeup artists justice with only two-day courses ... these artists will not be able to get good insurance and might injure someone. I want permanent makeup artists to have the proper foundation for their businesses,” Shortridge-Gabriel said.

She will also launch an educational videos series to help educate the public on permanent makeup.

The requirements for being a certified trainer from the Society of Permanent Makeup Professionals include having a minimum of five years experience in the application of permanent cosmetic procedures and having completed a minimum of 300 verifiable procedures for each procedure type that is being taught. Trainers must also complete a minimum of 16 hours of continuing education over a two-year period. There is also a formal training application, process and test that must be passed before a trainer can be officially certified. Shortridge-Gabriel is currently the only certified trainer in the North Idaho-Eastern Washington area.

Shortridge-Gabriel is certified in Permanent Cosmetics and has her certification in Bloodborne Pathogens and follows the OSHA safety guidelines. She received her certification in permanent cosmetics from Permanent Cosmetique International based in San Francisco, Calif., established in 1989. She is also registered trainer and member of the Society of Permanent Cosmetic Professionals.

More information and a portfolio her work can be found at truelifecanvas.com.

Crowley joins Seright’s Ace Hardware

Seright’s Ace Hardware, with stores in Post Falls, Coeur d’Alene and Rathdrum, recently announced Denise Crowley has joined the company as its marketing, communications and events coordinator.

This is a new position for Seright’s Ace Hardware. Crowley will be responsible for creating and executing marketing strategies and events that will engage the local communities. In addition, she will help overall brand development and messaging in the marketplace.

“I’m excited for Denise to join our team” said Brett Seright, Seright’s Ace Hardware owner, “Her diverse marketing experience and skill set will allow us to capitalize on the strength of the Ace brand as well as our long history of being a locally and family owned business. We look forward to more community engagement as we continue to evolve and grow.”

Crowley recently relocated to North Idaho from New Hampshire where she spent the past seven years with Ammonoosuc Community Health Services as its community relations director. In this role, she was responsible for creating and implementing all marketing, public relations, fundraising and events efforts.

She also has more than 15 years of experience in graphic design and print and digital production. Denise holds a bachelor of science degree in commercial art from Eastern New Mexico University.

For more information or to contact Seright’s visit serightsace.com.

Toastmasters win for Cd’A woman

Coeur d’Alene resident Maura Durrant won the Toastmasters Evaluation Speech Contest at the District 9 Spring Conference held in Wenatchee, Wash., on Saturday, May 20. Durrant competed against four other finalists from clubs in four Divisions across the Eastern Washington, Northeastern Oregon, and North Idaho areas.

The Evaluation Speech Contest is one of two contests traditionally held in the spring. This contest is unique in that contestants are critiqued on their oral evaluation of a 5-7 minute “test speech.” At each contest level in District 9, the top two contestants who give the best evaluations advance to the next level. To make it to the final District level, Durrant first competed in her club, area, and then division. “At contests, I’m fortunate to be able to listen to fantastic speakers who have great messages and effective deliveries,” Durrant said. “It’s sometimes hard to think of something [test speakers] may need to improve on...and it’s a fun challenge to try to find areas of possible improvement for these polished speakers.”

Durrant and her husband have been members of the Talk of the Town Toastmasters club in Coeur d’Alene since moving to North Idaho in 2010.

The Coeur d’Alene area’s three Toastmasters clubs welcome guests. Talk of the Town meets regularly on Thursday mornings at 7 a.m., Fire Station No. 3, 1500 N. 15th St., Coeur d’Alene. Contact 208-704-5785 or visit 749506.toastmastersclubs.org for more information.

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If you have a new, relocated or expanded business, or announcement of events, promotions or awards, The Press wants to let our readers know. The service is free and items run Tuesday through Saturday. Email City Editor Maureen Dolan at mdolan@cdapress.com.