Chart: Author's computations based on National Retail Federation Survey. Source: Author's computations based on national retail data. Created with Datawrapper.
October 25, 2025
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October 25, 2025 1 a.m.
Why is Halloween starting so much earlier each year? A business professor explains
Halloween is a fun, scary time for children and adults alike — but why does the holiday seem to start so much earlier every year?