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OPINION: Where’s the beef, Senator Risch?

| September 16, 2026 1:00 AM

It must be election season again because I’m seeing many down-home TV ads of Jim Risch wearing his cowboy uniform and tossing hay to his cattle, as well as a bit of BS to the voters. As a guy who grew up on the largest cattle operation in southern Idaho, it does not ring true. My father, Henry Jones, had two cattle feedyards just west of Eden in Jerome County and we rarely wore clean city-slicker cowboy clothes while working the critters. And it is not clear how often Risch gets out to Idaho to toss wads of hay around since he never seems to hold an open town hall in the state.

If Risch was really a cattle rancher, he would be raising hell about Donald Trump’s plan to bring in 660 million pounds of mystery meat from Brazil and Argentina to knock down the price of ground beef. Our producers were finally making a little money on their cattle and we are now going to have substandard “meat” products on supermarket shelves?

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