FEB NIBJ: Cognito Brands’ unique clothing draws on owner’s love of nature
Creator of Cognito Brands Doug Faude stands in his retail front in Sandpoint.
Photo by JACK FREEMAN
Despite earning his master’s degree in management, the corporate lifestyle was never one that Doug Faude wanted to live.
Raised in the woods of Wisconsin, Faude said he’d always had a passion for the outdoors. That pull took him to Colorado, where he discovered his love of fly fishing, and eventually took him to North Idaho where he founded Molehill Mountain Equipment and most recently Cognito Brands.
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