SCHWEITZER: Credibility lost

Everyone knows what a weak winter this has been, sad to say the least. What’s really come to light is how Schweitzer’s social media team has really begun to ruin their reputation. They post pictures and videos of powder filled runs or bright and sunny days, only to have locals show up to rain and alder brush covering the runs. 

We all want more snow, so we get how Schweitzer wants to give us that. But to flat out lie and pretend it’s something different to get us to make the trek up the mountain, that’s something different. The posts have gotten more frequent, more inaccurate, and now more politically driven than ever in Schweitzer’s history. So, who really runs the resort and makes the decisions? It sounds like it may be the social media group… unfortunately, that ground is running it into the ground.

The latest stunt was to create an annual gay pride day on the mountain. Why on earth would sexual orientation be a thing on a ski hill? A majority of the skiers at the resort are under 10 years old. Why would we introduce sexuality at a corporate level to minors? Why does it matter when skiing? Skiing used to be a place to get away from it all, to enjoy nature!

Now it’s turned into another corporate, liberal push to comply or die. You want to ski here? Better smile while we corrupt your children! Otherwise, it’s no more skiing for you!

THOMAS ANDERSON

Coeur d’Alene