Local news essential in times of crisis
In this 2025 file photo, police officers stage at Cherry Hill Park near Canfield Mountain.
BILL BULEY/Press file
Deputy fire marshal Craig Etherton knows as well as anyone the importance of relationships between agencies like the Coeur d’Alene Fire Department and local media, especially during emergencies.
“When I came into this job from the line, that was a really big change,” said Etherton, who is also the fire department’s public information officer. “What I’ve learned in the last 10 to 12 years is that partnership is invaluable.”
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