OCT NIBJ Entrepreneurship with intention
Audrey Frydenlund has always had something of an entrepreneurial spirit.
She was among the first to sell handmade jewelry on the online marketplace Etsy in the late 2000s — and as fate would have it, looking for a brick-and-mortar place to sell her jewelry on Hawaii’s Big Island would put her on the path to building a wildly successful retail franchise.
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