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How Charlie Kirk shaped a generation of young people into a conservative force

| September 11, 2025 11:50 AM

Charlie Kirk began plotting a way to mold young minds into conservatism at an age when he was still sorting out his own path. Looking to channel his political inclinations into action after a rejection from West Point, Kirk was 18 when he launched a grassroots organization from an Illinois garage that would grow alongside the rise of President Donald Trump and fuel the “Make America Great Again” movement.

Kirk admitted later he had “no money, no connections and no idea what I was doing” when he started Turning Point USA in 2012. But his rhetorical gifts for countering progressive ideas by leaning into cultural tensions and making provocative declarations instantly resonated with college audiences during the Obama years.

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