American Eagle counts new customers after Sydney Sweeney ad frenzy and shares soar
FILE - People walk past a campaign poster starring Sydney Sweeney which is displayed at the American Eagle Outfitters store, Friday, Aug. 1, 2025, in New York. (AP Photo/Yuki Iwamura, File)
Shares of American Eagle Outfitters spiked 34% Thursday after the teen clothing retailer said the frenzy surrounding its Sydney Sweeney ad campaign drew new customers during its most recent quarter.
American Eagle rolled out its new new ad campaign starring 27-year-old actor over the summer. The fall denim campaign sparked a debate about race, Western beauty standards, and the backlash to “woke” American politics and culture.
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