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AUG NIBJ: Sandpoint Chamber: Rewiring your subconscious for better business

by OLIVIA CASO/NIBJ Contributor
| July 29, 2025 1:00 AM

Did you know that the majority of decisions that human beings make are 95% subconscious decisions? The subconscious is, as described by Merriam Webster, “the mental activities just below the threshold of consciousness.” In the field of psychology, it is believed that our subconscious develops from birth to around the age of 10.  

The human brain has between 12,000-60,000 thoughts per day, with the bulk of those thoughts being repetitive. If the input from our early childhood caused distress or trauma, the stories we may tell ourselves as an adult can often reaffirm those beliefs without us knowing. Becoming aware of these subconscious thought patterns can assist our bodies in getting out of fight, flight, or freeze — primal, biological threat responses. By getting out of our natural threat response, we can enhance our quality of life and engage the critical parts of our brains necessary for decision-making, creativity, and focus. 

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