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MARCH NIBJ: Employers explore nontraditional benefits

by KAYE THORNBRUGH/NIBJ Staff Writer
| February 25, 2025 1:00 AM

As the workforce becomes increasingly interested in a healthy work-life balance and overall wellness, some employers are experimenting with nontraditional benefits designed to attract and retain top talent.

Companies spent $51 billion on employee wellness in 2020, Business Insider reported, and that figure is projected to rise to $100 billion over the coming decade. These wellness initiatives range from health plans and resource programs for employees to digital tools, all with the goal of promoting a happier and more productive workforce. 

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