MY TURN: A new billboard in Coeur d'Alene
Last Tuesday evening may come to be seen to be a watershed moment in local history if a new billboard project is seen through to completion.
At the City Council meeting last Tuesday, Lamar Outdoor Advertising of Spokane was granted a sign permit to erect a new, 10-by-30-foot, double-sided, digital billboard on Government Way, just south of Neider Avenue. Lamar's proposal included a mock-up of the sign, as shown in an accompanying photo. If this sign is constructed as planned, I predict that it will loom over Government Way like Godzilla stalking the landscape, will irritate and distract a large number of motorists and will be looked at with regret by the City Council members who voted for it.
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