The Press will keep earning your trust

As we wrap up 2025, The Press would like to say a few words to its readers and advertisers. 

 It’s a simple message: Thank you for your support. We wouldn’t be here without you. When you buy The Press or advertise in it, you allow us to continue doing what we love to do, what we do better than anyone: bring you the stories of your community. And they are great stories.

 The media is often accused of focusing on the negative, zeroing in on the sensational. The adage, “If it bleeds, it leads,” has long been associated with the media, as violence, conflict, and death seem to be what people want to read about, so we give it to them.

 Not so here at The Press. 

 We take pride in reporting the news. Some say we have too much fluff, too much happy news. We say we would like to have more of it.

 Yes, we report on hard news because that is our job. We have had more than our fair share of heartbreaking events to write about in the past year. We try to do so with grace. 

 We cover City Council meetings, planning commissions, and school boards. We attend public meetings and protests. We do our best to keep you informed about developments that could affect your lives, as accurately and promptly as possible, given our small, dedicated staff. 

 While many local media companies face significant challenges, The Press stands as a beacon of strength and progress. Our unwavering dedication to our readers and community empowers us not only to overcome obstacles but also to set new standards of excellence. We are proud to be at the forefront, proving that local content delivered to your doorstep and available online remains vital and cherished. Every day, we embrace the exciting opportunities in publishing, confident that our passion and commitment will continue to inspire and uplift our community.

 It starts with ownership. We’re not part of a corporate chain. The Hagadone family has long owned the Press, and it remains in their ownership to this day. Their deep belief in local journalism and the local business community is unmatched.

 It continues with leadership. Our president and publisher, Clint Schroeder, is committed to excellence and finding new opportunities for The Press to grow and serve the community to the best of its ability. 

 Staff members across departments, including editorial, advertising, circulation, business, and production, also play key roles. We don’t just work here. We live here. We play here. Our kids go to school here. We shop in stores here. 

 Readership of The Press is rising. Advertising is strong. Editorial coverage is second to none. And that is because we care about this community. 

 We are committed to more than simply distributing words and images. As the primary source of news and advertising in Kootenai County, we understand the responsibility and influence inherent in our role. Our objective is to contribute positively to the community and support both residents and local businesses in their growth and success. Through diligent, responsible journalism, we strive to achieve these outcomes.

In today’s rapidly changing world, The Press stands out as a vibrant example of journalistic success. While many publications persist, we are proud to be among the select few leading the way in both print and digital journalism. Our commitment to innovation and excellence ensures we remain at the forefront, serving our community with passion and purpose.

We are deeply grateful for your trust and support, and we pledge to keep earning it every day. As we look ahead to 2026, we are excited to share even more of your stories and celebrate the spirit of our community together.