Taylor Swift's economic pull makes orange the new green for big brands
FILE - Taylor Swift performs at the Paris Le Defense Arena as a part of her Eras Tour concert in Paris, May 9, 2024. (AP Photo/Lewis Joly, File)
Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans - or brands that are seeking a ride on what has become an enormous economic tailwind.
On Wednesday after Swift went on the “New Heights” podcast co-hosted by her boyfriend and NFL football star Travis Kelce to announce the imminent release of her 12th studio album “The Life of a Showgirl,” major companies went into marketing overdrive.
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