Hagadone Marine Group joins MasterCraft dealer network
Hagadone Marine Group is adding MasterCraft Boats to its portfolio of premium brands.
Photo courtesy MasterCraft Boats
COEUR d’ALENE — Hagadone Marine Group on Thursday announced its partnership with MasterCraft Boats, adding one of the most iconic and innovative names in the towboat industry to its portfolio of premium brands.
“We’re thrilled to welcome MasterCraft into our family of elite marine brands,” said Craig Brosenne, president of Hagadone Marine Group.
Hagadone Marine remains committed to its long-standing partnership with Malibu Boats and Axis Wake Research, continuing to represent all three towboat brands with integrity, expertise and passion, a press release said.
“We want to be clear: This move does not reflect a shift away from Malibu or Axis," Brosenne said. "In fact, it’s a testament to the strength of our partnerships and our ability to grow multiple brands successfully under one roof. We believe in these brands and are proud to represent them all.”
Hagadone Marine Group is one of the most recognized dealerships in the western United States, with a decades-long reputation for luxury service, premium sales and a customer-first philosophy.
By offering MasterCraft, Malibu and Axis together, Hagadone Marine now delivers an unmatched selection of performance towboats, designed to meet every preference and lifestyle, the release said.
“The reality is: Towboat owners are some of the most loyal and discerning boaters in the world,” Brosenne said. “By offering the best of the best, and backing it with the region’s top sales and service support, we’re empowering our customers to choose the brand that fits them best without ever sacrificing quality or care.”
In addition to MasterCraft, Malibu and Axis, Hagadone Marine Group represents a full suite of premium brands, including: Cobalt, Regal, Chris-Craft, Cruisers Yachts, Barletta, Harris and the custom-built Coeur Custom wood boats, making Hagadone Marine the most complete marine dealership in the Inland Northwest.
MasterCraft customers will enjoy new boat sales featuring the full MasterCraft lineup of award-winning towboat; factory-certified service and storage; on-water demos and education and seasonal events and brand showcases, including a fall new boat showcase spotlighting top models across all major categories.
What comes next
With a customer base that spans generations and a market primed for growth, Hagadone Marine Group is investing in the future. The addition of MasterCraft aligns with the dealership’s long-term strategy to serve more boaters, provide top-tier service and remain a leader in the industry.
“We’ve built our success by focusing on relationships, with our customers, our team and our brand partners,” said Brosenne. “This new partnership reflects that same philosophy. We’re growing, yes, but we’re growing the right way. With purpose, with clarity and with a commitment to excellence.”