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Are power lunches still powerful?

by KERRI THORESON
| March 6, 2024 1:00 AM

The era of the three martini lunch is long past but doing lunch with clients, customers or prospects is still a thing, or is it? I was curious if power lunches, and expense accounts for such, are embraced by Gen X and Millennials in the business world. According to a poll of friends, yes and no.

Joe Malloy said it’s a relic of a bygone age in corporate America, although early in his career with Idaho Veneer, he was encouraged to take customers, prospects and key suppliers out for a meal to build the relationship. Now in his employment with larger global companies, it’s not practical.

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