Wednesday, November 11, 2026
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MY TURN: Ensuring a respectful and inclusive Fourth of July Parade

As the board of directors of the Coeur d’Alene Regional Chamber of Commerce, we are proud to oversee the annual Fourth of July Parade. This cherished tradition brings our community together to celebrate our nation’s independence, honor our military and enjoy a family-friendly day. This year, we introduced new guidelines regarding the display of certain symbols and imagery in the parade, a decision that has unfortunately led to misunderstandings and accusations.

Our intention with this policy was simple: to create an environment where everyone feels welcome and respected. In the past, we have received numerous complaints about displays that many found offensive, including Confederate flags, derogatory illustrations, harsh politically-based language and graphic photographs. To address these concerns, we consulted resources from the Heritage Foundation, Brookings Institute, Pew Research Center and the Anti-Defamation League to ensure our guidelines were transparent and fair. 

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