Delete: My new winter Olympic sport
Kerri Thoreson
Email Palooza is how I can best describe the state of my two email address inboxes on Black Friday, Small Business Saturday and Cyber Monday. It became like a game of delete Whack-a-Mole to try to keep the sales/marketing emails from taking over. I quit counting the number I was deleting at 801.
The bulk of these emails weren’t from unknown random businesses but from local and national companies I’d actually done business with this past year. There wasn’t a single email informing of a sale or special but multiples each day. Add to that the local nonprofits that are doing end-of-year fundraising with tax deductions, and you have the perfect email storm.
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