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Marty and Max: Rawhide real estate marketing

by MARTY WALKER
| December 8, 2023 1:00 AM

Real Estate images are a tremendous investment. For example, for homes that we list, our marketing investment (provided at no additional cost to the seller) is as little as $299 for a lot, and up to $5,000 for a high-end home on acreage with multiple buildings. If we have to re-shoot when the season changes, this increases. Preparing a home for photography is dramatically different than preparing a home for a showing or an open house. This is a stressful time, and you are working hard. You must prioritize. Metaphorically speaking, don't be the guy who is caught mowing the grass when his house is on fire. That guy is busy, but probably not what he should be doing at that time. 

When preparing your home do it the rawhide way. Remember the old country song from many Western movies including City Slickers? It goes something like… “Rollin, Rollin Rollin, Keep those dogies rollin', Head 'em up, Move ‘em out.”

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