CHIPOTLE: Chewing on disappearance

I don’t know if this is the right platform for my question. If not I hope you will get it there.

I am absolutely intrigued with why the Chipotle restaurant failed in Coeur d’Alene. I was not aware of any advertising they did so assume that was at least part of the problem. It was also not long after one of the Chipotles had a tainted food problem. Or, were the franchisees just not up for the task?

My interest is based on my belief that Chipotle is by far the best American fast food restaurant and they definitely stuck a pin in my balloon when they left.

MORTON KRAUS

Coeur d’Alene