Movers and Shakers
CdA Casino announces new director of marketing
Coeur d’Alene Casino has welcomed Yvette Matt as director of marketing. Matt previously held the same title at Coeur d’Alene Casino. She had a short hiatus where she served as special events and promotions manager at San Manuel Casino in California.
“It was a great experience and I’m excited to bring back some fresh, new, fun ideas and change it up a bit,” said Matt.
She graduated from the University of Idaho with a Bachelor of Science in marketing and finance before she began her career at Coeur d’Alene Casino. Matt worked her way up, from box office manager, to player development, to event manager.
In 2012 she transitioned into a leadership role in marketing, ultimately contributing her experience and talents as a director.
Matt also earned her master of business administration from University of Phoenix in 2005.
She will now be directing brand strategy and developing and implementing overall marketing strategy, including campaigns, events, digital marketing and more.
For more information about Coeur d’Alene Casino Resort Hotel, visit cdacasino.com.
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