KrocRx Wellness Program receives $50,000 grant
Courtesy photo Members of PacificSource Health recently donated $50,000 to the KrocRx Wellness Program. From left are: Josh Bishop, PacificSource vice president and Idaho regional director; Bill Davenport, director of operations at Heritage Health; Dr. Joseph Abate, chief medical officer at Heritage Health; Mike Baker, chief executive officer at Heritage Health and Jaime Arnold, PacificSource local sales executive.
PacificSource Health Plans’ Community Health Excellence (CHE) program provided a $50,000 grant Wednesday to support Heritage Health’s KrocRx medical exercise program.
The KrocRx program is designed to engage patients in positive lifestyle changes by moving the patient visit out of the traditional office and into a wellness facility, where they are surrounded by a healing environment. Patients in the program work together with providers to increase their physical activity and learn ways to improve their health through an eight-week, intensive course of exercise therapy. KrocRx is a collaboration between Heritage Health and the Salvation Army Kroc Center in Coeur d’Alene.
“We know that traditional medicine can only go so far in improving our lives,” PacificSource vice president and Idaho regional director Josh Bishop said. “The KrocRx program is transformative because it takes all the best medical practices and combines them with a supportive environment that provides people with the tools to improve their lifestyles at the same time. The team at Heritage Health has done an amazing job in their design of this program. That’s why we’re pleased to support the KrocRx program and its open, inclusive environment for people of all physical types and comfort levels with exercise."
KrocRx is available to new and existing Heritage Health patients, age 18 and older, who are struggling with ailments that include: diabetes, obesity, anxiety, depression, lower back pain, chronic pain or any other chronic condition that could benefit from regular exercise.
Funding from the grant will be used for academic evaluation to ensure that work can continue in a sustainable way; financial subsidies; expansion of the program to the employees of Heritage Heath as a wellness benefit and expanding enrollment to other employers in North Idaho; administrative support; medication therapy management; and conducting a comprehensive wellness survey for all enrolled patients.
PacificSource’s CHE program makes financial and other contributions toward initiatives that are independently evaluated as having a significant impact for patients, regardless of their insurance status. The program has attracted ideas from a vast array of hospital and physician group practices, and has resulted in the funding of more than 100 initiatives across Oregon, Idaho, and Montana since 2009.