Theme announced for 2014 North Idaho Fair and Rodeo

The theme for this year's North Idaho Fair and Rodeo, which will take place Aug. 20-24, is "Summer's Best Tradition."

The theme was selected to pay tribute to the fair being selected as the major celebration of Kootenai County's sesquicentennial anniversary.

The 2013 fair theme was "Everything Under the Sun," and the branding and marketing of that campaign recently earned the North Idaho Fair 10 awards by the International Association of Fairs and Expositions. The North Idaho Fair earned first-place prizes for Best Non-Traditional Advertising Effort, Overall Social Media Campaign, Best Solution-Based Communication Effort, Best Individual Mobile Effort, and Overall Mobile Campaign.

"Keeping our community informed and excited about the North Idaho Fair and our over 100 other annual events is one of our highest priorities," said Marketing Director Kristi Blaver. "The Fair and Rodeo and Fairgrounds has so much to offer North Idaho families, individuals, businesses, and organizations in terms of entertainment as well as fund raising opportunities and we want every person to be able enjoy the benefits of celebrating our community at its central gathering place. I think North Idaho will be surprised by the amount of other exciting new additions to this year's fair."