Farmers' almanac: Outlook hazy

Kootenai County is blessed with outstanding service clubs run by outstanding individuals. None stands taller or more proud than the Post Falls Lions Club.

Ask anybody and they'll tell you that every October, the Lions put on one heck of a Halloween show - a fantastic scare to raise money for good causes.

Ask anybody and very few will be able to tell you that this summer, the Lions also sponsored a Farmers Market every Sunday in Post Falls. And this was the second year for the venue. Not to toss more dirt on the market's fresh grave, but last Sunday, only four vendors bothered to show up. And at times, they outnumbered the customers.

We raise this recently departed specter as an editorial topic because we believe the paltry attendance does not accurately reflect on the Lions, on Post Falls or on the concept of community-based farmers markets. If anything, it might more accurately offer insights into any new business venture.

Here are just a few thoughts and suggestions.

SLIPPERY SUNDAYS: While it may have seemed logical to offer a market when close competitors weren't, perhaps there's a reason to avoid every-Sunday farmers markets; maybe they're not the best days for customers, particularly after this specific clientele can get its fill on Saturdays in Coeur d'Alene. 'Tweeners have gravitated toward the market in downtown Coeur d'Alene on Wednesdays.

INVENTORY is EVERYTHING: After our story Monday describing the humble rise and painful fall of the Post Falls market, several readers noted that its offerings have focused more on arts and crafts than on actual farmers' goods. Remember, the customer is always right - especially when he or she demands more locally grown vegetables and healthy foods.

LOCATION, LOCATION ...: The site on Sixth Street isn't bad, but if you don't know what you're looking for, prospective customers aren't likely to stumble upon it.

PROMOTE: Assume nothing, and work like mad to let everyone know who you are and what you're doing. And keep the message flowing. Yes, The Press is a great place to start because it reaches many of the households that would patronize a place like this, but don't stop there. Social media, signs, and even notices in area businesses would help. Keep in mind that competition for potential customers' attention, let alone their money, is far greater than ever; information abounds, so you've got to stand out.

New ventures often take time to blossom. Because the Lions Club is so highly regarded, its idea for an indoors winter market has potential. Just remember to cover the basics.