Say hello to Leadership Cd'A

The next wave of community leaders is getting a good look at local media today.

And vice versa.

Leadership Coeur d'Alene, sponsored by the Coeur d'Alene Chamber of Commerce, is up to its iPhones in media immersion. As part of Media Day, the Class of 2012 is hearing from guest speakers this morning, including Joe Paisley from KVNI radio, Anusha Roy from KXLY-TV and Mike Patrick from The Press. The day also features tours of KVNI's studios and the Coeur d'Alene Press newsroom and production facilities.

Paisley, Roy and Patrick are speaking on the subject, "Refocusing traditional media to thrive in the 21st century." Leadership Cd'A will also be learning more about journalistic standards, corporate communications and public relations.