Bill Jennings hired as Lookout Pass director of marketing and sales

Lookout Pass Ski and Recreation Area has hired Bill Jennings as the resort's director of Marketing and Sales. Jennings is leading an all-season business development effort for the Route of the Hiawatha bicycle trail and Lookout Pass ski area.

"I couldn't have arrived at Lookout at a better time," Jennings said. "Lookout Pass has built a strong brand and developed great products. I'm excited to arrive at the forefront of its expansion and prepared to go above and beyond to build on the momentum established by the hard work of Phil (Edholm) and his team."

Jennings graduated from Washington State University and brings 30 years of marketing communications experience to his position as director of marketing and sales. Before coming to Lookout Pass, he was a content specialist at a Spokane Internet marketing company and marketing communications consultant. His experience also includes marketing for the Idaho Ski Areas Association and he has been the ski columnist for the Spokesman-Review since 2006.

"We're pleased to have Bill on board and feel he will be a tremendous asset to our team," said Phil Edholm, president and CEO of Lookout Pass Ski and Recreation Area. "Bill has a combination of skills, experience and passion for skiing and riding that will help bring us to the next level."