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Idaho bowl game renamed after potato

| August 3, 2011 11:32 AM

BOISE (AP) — With a new corporate sponsor and name, Idaho’s only college football post-season bowl game is saying goodbye to humanitarians and hello to spuds.

The Humanitarian Bowl has become “The Famous Idaho Potato Bowl.”

The Idaho Potato Commission signed a six-year naming rights deal to sponsor the game, running through the 2016 game

Idaho Potato Commission president and chief executive officer Frank Muir says he’s proud to name the December game played at Boise State University’s stadium after the state’s signature agricultural crop.

Muir says the naming decision follows the tradition of other football bowl games named after commodities: Florida’s Orange Bowl, for instance, or Texas’ Cotton Bowl.

The game will feature teams from the Western Athletic Conference and the Mid-American Conference — and probably plenty of jokes from the commen-taters


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