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Movers & Shakers November 12, 2010

| November 12, 2010 8:00 PM

Commerce takes the gold

for marketing campaign

Idaho's "Just Make the Shift" campaign, which seeks to lure businesses from neighboring states, has been named among the top marketing campaigns in the world, according to the Idaho Department of Commerce.

The campaign, developed by the department and created by Drake-Cooper Advertising in Boise, was named a "gold winner" in the MarCom Awards, produced by the Association of Marketing and Communication Professionals.

The campaign consisted of the development of a website - - along with direct mailing pieces to businesses in Oregon and Washington. The department developed the campaign to lure neighboring states' companies across the border.

The MarCom competition is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. More than 5,000 entries were received from the U.S. and several foreign countries.

21TEN launches Life Shotz

to fight nutrition epidemic

With the goal of solving global challenges like poor diet, stress, obesity and depression, Coeur d'Alene-based company 21Ten has developed and now is releasing a new beverage it's calling Life Shotz.

The company says it has spent two years developing the drink.

Richard Brooke, CEO of 21TEN, said Life Shotz is a "nutritional" drink that address four areas of health: energy, mood, immune support and aging.

Life Shotz ingredients include vitamin D for energy and mood, a blend of antioxidants and B vitamins for "anti-aging" and immune support, according to 21Ten. It contains a blend of "superfruits" that include maqui berry, acai berry, goji berry and others.

The company said the product cuts down on plastic bottles, using recyclable materials, and printing with earth-friendly inks and papers.

Life Shotz has performed well in independent tests, the company said.

Life Shotz is intended to provide an alternative to energy drinks.

21TEN is a privately owned company headquartered in Coeur d'Alene. It describes itself as a relationship marketing company.

Keller Williams Realty moves market center to new location

Keller Williams Realty Inc. said it moved its Coeur d'Alene market center to a new, larger location at 1450 Northwest Blvd.

The move allows the office to operate on a single level for more efficient agent interaction.

It was previously located at 1044 Northwest Blvd. The office announced the move earlier this month.

Avista contributes $400,000 for emergency energy assistance

Avista has made a $400,000 donation to Project Share to aid Eastern Washington and North Idaho residents during the 2010-2011 winter heating season.

Managed by SNAP and other community action agencies, Project Share provides emergency energy assistance to qualifying households that have exhausted other avenues of aid, regardless of the fuel used to heat the home.

Recipients of Project Share assistance do not have to be Avista customers.

Dennis Vermillion, president of Avista Utilities, said, "Avista and our employees have a strong commitment to our communities and to the residents who find themselves in difficult circumstances. Our energy assistance programs, including Project Share, are important parts of our community partnership."

During 2009, more than $700,000 was contributed to Avista's Project Share fund by customers, employees and the company to help more than 3,500 neighbors in need.

If you have a new, relocated or expanded business, or announcement of events, promotions or awards, The Press wants to let our readers know. The service is free and items run Tuesday through Saturday. To get the word on the street on your movers and shakers, call city editor Bill Buley at 664-8176 Ext. 2016 or e-mail

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