Movers and Shakers March 24, 2010
Brooke announces new company - 21TEN; Richey named STCU director of marketing
Brooke announces new company - 21TEN
Veteran network marketing leader and company owner Richard Brooke is pulling out all the stops in forming his new company, 21TEN. It will be powered by Oxyfresh.com, Brooke's 26-year-old personal care products company.
The name 21TEN was inspired by Brooke's 100-year business plan.
"We named the company 21TEN as our way of telling entrepreneurial-minded people that we are serious about becoming their partner for the long haul," Brooke said.
21TEN will focus on a single new product, 21TEN Life Shotz, that are part nutritional energy drink and part personal/health development education subscription.
In development for more than a year, the nutritional energy drink comes in powder form, packaged in single-use foil-pack doses. A month's supply of 21TEN Life Shotz weighs just 9.96 ounces compared to 32 ounces for a typical bottled juice ... a reduction in fuel, freight and environmental costs.
Each dose has a total ORAC score of more than 6,000, or more than 180,000 for a full month's supply. This is twice the average network marketing company's ORAC score for antioxidant products, the company says. Brooke didn't stop there. Each dose also contains 3,000 percent to 6,000 percent of the energy-producing B vitamins, for a surge of bioenergy that can be harnessed for hours. Plus, capitalizing on the epidemic need for vitamin D, each packet has 2000 IU, or 500 percent of the recommended daily allowance.
The company says the product is completely safe. It contains no added sugar, no preservatives, no high fructose corn syrup, and no artificial dyes, flavors or sweeteners.
In addition, each customer on a monthly auto order will receive a podcast download code for three tracks of health and personal development messages produced by the company at no additional cost.
Janine Avila, Michael Clouse, Joe Rubino, Lisa Jimenez and Mark Yarnell are part of the founding field leadership.
The Oxyfresh distributor sneak peek of 21TEN took place on Feb. 19 at Caesars Palace in Las Vegas. The soft launch will be in early May. Product is now available for purchase at the company Web site www.21TEN.com.
Richey named STCU director of marketing
Spokane native Barb Richey has recently joined Spokane Teachers Credit Union as the new director of marketing.
Richey brings with her 13 years of marketing and communications experience, as well as a depth of knowledge in all phases of strategic, team and project management.
As marketing director, she oversees the managers responsible for advertising, market research, business development, communications, community relations and financial education.
Previously, Richey spent time working in communications and marketing as well as university development for Portland's Pacific University and at Eastern Washington University in Cheney. She has been a member of the credit union since 1988, and was on STCU's board of directors from 2005-2008.
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