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| Mary Souza |
Signs, alliances and loyalties ... oh my
There's a science to political campaigns, and I don't pretend to be an expert. But I have learned a few things over the past few years, so I'm willing to share.
Last week we followed the big money at stake in our local City Council election. This week let's continue our journey with some of the important, though sometimes subtle, signs.
Signs? Well then, let's start with yard signs. There's so much more to notice than just the name on the sign or the colors and style. Look at where the sign is planted. Which property owner is supporting the candidate by allowing a sign on their land?
As you drive around the busy areas of town, notice the signs staked on some of the major developers' lands. You will see the signs of incumbents Ron Edinger and Al Hassel, as well as city-anointed candidate John Bruning. Each of these men has publicly supported the current method and pace of growth in our city. And the way that public tax dollars are used to subsidize private profit businesses.
As I pointed out last week, the developers in town who have benefited from the policies of public money supporting their profit making, are seriously dedicated to keeping our City Council unchanged. What's that old saying? Don't kill the goose that lays the golden egg? So you won't see these same developers showing the signs of candidates Susie Snedaker, Jerry Weaver, Dan Gookin or Jim Brannon. All of these independent thinkers have spoken out, on their own, about changing the way growth is managed and paid for here in Coeur d'Alene.
One campaign detail that is not at all subtle is the alliance between the City Council and candidate John Bruning. Retiring City Councilwoman Dixie Reid broke all kinds of ethical boundaries and probably some election laws by speaking out at City Hall. Dixie gave a rousing endorsement of John as a candidate and "team player" during a public, televised City Council meeting on Sept. 18, as the mayor and others just smiled. Election laws, as they well know, have strict rules about campaigning in government buildings or within 100 feet of a polling place -- City Hall is both. It seemed to be poor form for a retiring public servant.
Another question rolling around town is this: Can you like a person and think they are a "nice guy" but realize they are not best for City Council right now? Even if they have lived here a long time? Or if they are a family friend or attend the same church? Yes. You can still like them but not vote for them. Would that be "disloyal?" No, in my opinion it would be the most loyal thing you could do, loyal to the entire community.
We are at an important crossroads in the history of Coeur d'Alene. The next City Council will determine the direction of our city's growth and development in a manner that, once executed, cannot be reversed.
We've seen a lot of that already. But in the next few years we will either continue with large tax money for luxury high rises or we can grow better, more sustainable jobs. We can continue with huge overages on the city budget or we can use common sense and spending restraint. It's not rocket science, it's only campaign science. Please look carefully at the candidates, read their views and vote on Nov. 6. The choice is clear, and it's up to you.
Mary Souza is a concerned citizen of Coeur d'Alene and a local business owner. She has been a volunteer on the city's Planning and Zoning Commission for the past five years. Her opinions are her own. A free archive of this column is available at www.thecityspulse.com and comments can be sent to her confidential e-mail address: thecityspulse@gmail.com.





Enough already wrote on Oct 25, 2007 5:36 PM: