Eat your heart out at the Pizza Museum

AP

Print Article

  • This Nov. 2, 2018 photo shows a textile sculpture from artist Hein Koh called "Mystic Pizza," part of a group art exhibition celebrating pizza at The Museum of Pizza in New York. (AP Photo/Bebeto Matthews)

  • 1

    This Nov. 2, 2018 photo shows the "Pizza Guitar," from musician Andrew W.K., part of a group art exhibition celebrating pizza at The Museum of Pizza in New York. (AP Photo/Bebeto Matthews)

  • 2

    This Nov. 2, 2018 photo shows a pizza video game creation from Jeremey Couillard, a New Media professor at LaGuardia Community College, which is part of an immersive group art exhibition celebrating pizza at The Museum of Pizza in New York. (AP Photo/Bebeto Matthews)

  • 3

    This Nov. 2, 2018 photo shows a pizza box playroom created with neon lights and colorful fluorescent tape called "Gazoo," part of a group art exhibition celebrating pizza at The Museum of Pizza in New York. (AP Photo/Bebeto Matthews)

  • 4

    This Nov. 2, 2018 photo shows Kareem Rahma, founder and CEO of the Nameless Network in New York. While pizza may be the hook that draws those interested to the museum, the focus of MoPi is to expose visitors to the fine art world. (AP Photo/Bebeto Matthews)

  • 5

    This Nov. 2, 2018 photo shows a three-dimensional sculpture from artist Shawna X called "Say Cheese," part of a group art exhibition celebrating pizza at The Museum of Pizza in New York. While pizza may be the hook that draws those interested to the museum, the focus of MoPi is to expose visitors to the fine art world. (AP Photo/Bebeto Matthews)

  • 6

    This Nov. 2, 2018 photo shows Kareem Rahma, right, founder and CEO of the Nameless Network and co-creator of The Museum of Pizza appears in an art installation in New York. While pizza may be the hook that draws those interested to the museum, the focus of MoPi is to expose visitors to the fine art world—even if the education is fed one slice at a time. (AP Photo/Bebeto Matthews)

  • 7

    This Nov. 2, 2018 photo shows the "Pizza Guitar," from musician Andrew W.K., part of a group art exhibition celebrating pizza at The Museum of Pizza in New York. (AP Photo/Bebeto Matthews)

  • This Nov. 2, 2018 photo shows a textile sculpture from artist Hein Koh called "Mystic Pizza," part of a group art exhibition celebrating pizza at The Museum of Pizza in New York. (AP Photo/Bebeto Matthews)

  • 1

    This Nov. 2, 2018 photo shows the "Pizza Guitar," from musician Andrew W.K., part of a group art exhibition celebrating pizza at The Museum of Pizza in New York. (AP Photo/Bebeto Matthews)

  • 2

    This Nov. 2, 2018 photo shows a pizza video game creation from Jeremey Couillard, a New Media professor at LaGuardia Community College, which is part of an immersive group art exhibition celebrating pizza at The Museum of Pizza in New York. (AP Photo/Bebeto Matthews)

  • 3

    This Nov. 2, 2018 photo shows a pizza box playroom created with neon lights and colorful fluorescent tape called "Gazoo," part of a group art exhibition celebrating pizza at The Museum of Pizza in New York. (AP Photo/Bebeto Matthews)

  • 4

    This Nov. 2, 2018 photo shows Kareem Rahma, founder and CEO of the Nameless Network in New York. While pizza may be the hook that draws those interested to the museum, the focus of MoPi is to expose visitors to the fine art world. (AP Photo/Bebeto Matthews)

  • 5

    This Nov. 2, 2018 photo shows a three-dimensional sculpture from artist Shawna X called "Say Cheese," part of a group art exhibition celebrating pizza at The Museum of Pizza in New York. While pizza may be the hook that draws those interested to the museum, the focus of MoPi is to expose visitors to the fine art world. (AP Photo/Bebeto Matthews)

  • 6

    This Nov. 2, 2018 photo shows Kareem Rahma, right, founder and CEO of the Nameless Network and co-creator of The Museum of Pizza appears in an art installation in New York. While pizza may be the hook that draws those interested to the museum, the focus of MoPi is to expose visitors to the fine art world—even if the education is fed one slice at a time. (AP Photo/Bebeto Matthews)

  • 7

    This Nov. 2, 2018 photo shows the "Pizza Guitar," from musician Andrew W.K., part of a group art exhibition celebrating pizza at The Museum of Pizza in New York. (AP Photo/Bebeto Matthews)

NEW YORK (AP) — There is now a museum for pizza lovers everywhere that's popped-up in arguably America's pizza capital, New York City.

The Museum of Pizza is dedicated to all things cheese and sauce, but there's more to it than meets the tongue.

"It's often that the simplest ideas are the best. And we wanted to use pizza's ubiquitous appeal to get people through the door and looking at art and hearing about history in a different format," said Alexandra Serio, Chief Content Officer at Nameless Network, the group that baked the Museum of Pizza idea.

"Our approach to this Museum of Pizza is a fine art approach, so we went out to multiple artists contemporary in many mediums, and asked them for their interpretation of pizza," said Serio. "And what we got back is_it ranges the gambit, let's just say that. That's an understatement."

Located on the street level of Brooklyn's William Vale hotel, the museum is an expansive, one-floor space that houses a wide variety of art, from giant photographs to sculptures to large installations that engulf visitors. And the pop-up museum, also known as "MoPi," has already drawn a lot of interest_more than 6,000 people came through the doors when they opened this month.

Another instantly recognizable attribute of the space is the bright colors that are weaved throughout the exhibits_perfect for taking social media-ready pictures.

"Honestly, I thought it would be like more of a museum like at the beginning, with the pizza boxes and it kinda tells you when it was developed and stuff like that," said Nene Raye, visiting from New Jersey. "Then I was kinda hoping they had something artsy in it because I love taking pictures. So this is a mashup of everything_so you get a little bit of education and then some fun, which I love."

Serio said selfie-friendly exhibits are becoming a priority for museums as they try to get younger legs to walk through their doors.

"It's a kind of paradigm shift with museums," she said. "You'll see, I think in the next few years because of museums like the Museum of Ice Cream, and multiple pop-ups of this ilk, museums kind of courting a younger audience and seeing how they can make their exhibitions more tactile, touch and photography friendly."

Lydia Melendez, a self-described "pizza aficionado," bought her tickets in April. For her, this experience was worth the wait.

"I thought it was going to be kinda boring, like I'm going to walk in and there's just going to be a book about pizza and how to make it. But this is definitely one for the books."

While pizza may be the hook that draws those interested to the museum, the focus of MoPi is to expose visitors to the fine art world_even if the education is fed one slice at a time.

"The Museum of Pizza's target demographic isn't necessarily the same type of people that are making a quarterly trips to the MoMA or the Frick collection or the LACMA (Los Angeles County Museum of Art) ", said Serio. "We're really putting fine art in a place that's easily accessible for a wide range of people."

The pop-up museum, which costs $35 for adults but is free for kids under 5 and seniors, closes Nov. 18.

      

Print Article

Read More Lifestyles

Gifts for the food, drink and coffee lover in your life

AP

November 20, 2018 at 9:46 am | For the foodie on your holiday list — or just people who might appreciate a good tequila or pie pan — we offer a gift guide. It's got coffee machines, books, chocolate truffles and a fabulous tote to...

Comments

Read More

PBS' 'Let's Go Luna!' takes kids on a globe-spanning tour

AP

November 20, 2018 at 8:48 am | LOS ANGELES (AP) — Carmen, Leo and Andy are globe-trotters to envy, jumping from Paris to Nairobi to New Orleans and beyond in the company of a tour guide who knows her way around: Luna the moon. ...

Comments

Read More

Snag these hotel loyalty perks, even if you're disloyal

AP

November 20, 2018 at 8:00 am | Hotel loyalty benefits — such as access to room upgrades, late checkout and other amenities — aren't reserved only for the most faithful, highest-spending customers anymore. With the right credit car...

Comments

Read More

RIGHT AT HOME: Holiday decor offers sweet sugarplum hues

AP

November 20, 2018 at 6:42 am | Amid a seasonal sea of red and green or silver and blue, there's a sweet, alternative palette in holiday decor. Think of fresh fruits and delectable candies, and you're on the right track — it's ...

Comments

Read More

Contact Us

(208) 664-8176
215 N. Second St
Coeur d'Alene, Idaho 83814

©2018 The Coeur d'Alene Press Terms of Use Privacy Policy
X
X