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Are power lunches still powerful?

by KERRI THORESON
| March 6, 2024 1:00 AM

The era of the three martini lunch is long past but doing lunch with clients, customers or prospects is still a thing, or is it? I was curious if power lunches, and expense accounts for such, are embraced by Gen X and Millennials in the business world. According to a poll of friends, yes and no.

Joe Malloy said it’s a relic of a bygone age in corporate America, although early in his career with Idaho Veneer, he was encouraged to take customers, prospects and key suppliers out for a meal to build the relationship. Now in his employment with larger global companies, it’s not practical.

Jessica Bonar said she’s still doing business lunches but meeting for coffee is the preference for the flexibility of timing through the day. Christina Petit agrees, “Everyone has to eat. Coffee appointments are more common, though, better on the budget.”

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