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HUCKLEBERRIES: Penney's earned its place in Cd'A history

by DAVE OLIVERIA
| February 11, 2024 1:05 AM

When J.C. Penney manager Ernie G. Meyer handed Mayor Marc Souther a symbolic key to his new store 60 years ago, it was a big deal.

For the first time, downtown Coeur d’Alene had an anchor store that would attract residents year-round.

“We thought the downtown was the center of the world,” said Sandy Emerson, a Coeur d’Alene native and former chamber of commerce manager. “And Penney’s cemented that idea. It was the department store that we needed downtown. People were excited to see it open.”

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