ADVERTISING: Advertorial — The rise of natural wines: A return to roots
Laura Olson
Wine has been made for thousands of years, but the last century saw an industrialization of winemaking that distanced it from its agricultural roots. However, a countermovement has been growing over recent decades that returns to a more natural, hands-off approach to crafting wines. These so-called "natural wines" are rapidly gaining traction among consumers, particularly younger drinkers looking for more authentic and sustainable products. Let’s dive a bit deeper!
While the concept of "natural wine" is relatively new terminologically, the practices behind this style of winemaking are ancient. For most of history, wines were made by small-scale producers who used minimal intervention, allowing the character of each vintage and terroir to shine through in the bottle. It wasn't until the late 19th century that more industrial methods like adding sugar, acid, filtering, and use of added sulfites became common.
The natural wine movement seeks to strip away many of these modern manipulations and return to the roots of how wines were made for centuries. By embracing a non-interventionist philosophy in the vineyards and wineries, the goal for natural winemakers is to create wines that are as pure an expression of time and place as possible.
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